Giving new meaning to the term "faking it", more and more of our beloved brands are taking a walk (or a few) on the wild side, showcasing shades that seem better fit for the local sex toy shop than beauty counter.
From "Naked" to "Orgasm", and all the "Role Play" in between, we rounded up some of the most seductive names on the market (some of them claiming to be even "Better Than Sex") to ensure you're sending him the right message—whether it comes in the form of a bottle, tube or otherwise. Seriously.